Terms we use.

Agentic Business Automation

Automation that starts from real business conversations and lets AI agents carry out the work, instead of starting from forms and rules.

Business process automation (BPA)

Software that automates structured, rule-based work such as forms, fields and approvals. It needs the process to be modelled first.

Capture

Bringing in conversations from calls, meetings, WeChat, WhatsApp and other channels automatically, with consent.

Understand

Combining a conversation with product, policy and customer context to work out stage, needs, budget, objections and risk.

Act

Drafting and sending follow-ups, updating the CRM and creating to-dos with reminders, with people handling exceptions.

Manage

Giving leaders an action list of who to follow up with today, and turning strong conversations into reusable playbooks.

Execution agent

An AI agent that turns what was said into the next step and makes sure it happens.

Traceability

Every insight links back to the original words in the call or chat, so it can be checked.

Unstructured input

Data without a fixed format, such as voice, chat messages, documents and images.

PDPA

Singapore's Personal Data Protection Act 2012, which governs how organisations collect, use and disclose personal data.